An introduction to business studies

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This OU level 1 module is the first in our degree in business studies and is the recommended introductory module in business studies. It explores the question ‘What is a business?’ and investigates the business functions of human resource management, accounting and finance, and marketing. Different internal and external elements of a business are introduced, and the context in which a business operates explained. You’ll explore the common aims and characteristics of business – investigating what makes them different. Business structures, cultures and functions are identified and the political, social, economic, technological and ethical considerations affecting business are introduced.


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