What you will study
Businesses make up a hugely significant aspect of global society and provide both goods and services for people to use and employment for a large proportion of the population. This introduction to the fascinating world of business consists of seven blocks of materials that cover a wide range of topics in contemporary business. Each block consists of a Readings book in addition to an online study planner and interactive online activities. A wide variety of case studies are used to enhance your learning through application to real world situations. Two large case studies of real, international companies - one of them in video form – will help you understand the complexities of business and management and how different aspects of a business work together.
In Block 1 you will learn what a business is and what distinguishes it from other types of organisations in the public and voluntary sector. You will gain a first insight into a business’s external environment and its main business functions, as well as into the nature of organisational structures, cultures and values.
In Blocks 2, 3 and 4 you will learn about three of the main business functions: human resources management, accounting and finance and marketing.
Block 2 looks at the people at work. You will explore what motivates people to work, and how organisations select, train and evaluate employees. Throughout the block you will learn about both the techniques that organisations use to manage their employees and how these human resource management techniques are perceived by and impact on the people working in the organisation.
Block 3 will give you an accessible introduction to financial information for business. In this block you will learn how to read and interpret the main financial statements produced in a business, a crucial skill for any student of business and management.
Block 4 is about marketing. You will explore the importance of marketing in a business and how a marketing plan is put together, including the collection of marketing research, understanding customer behaviour and tailoring products and services to meet customer requirements. You will also learn about the significant role that marketing plays in contemporary consumer society.
In Blocks 5, 6 and 7 you will explore the way in which business is embedded in its external environment.
Block 5 is about the economic and political context in which businesses and other organisations operate. You will learn about topics such as supply and demand, the economic system, the role of central banks, and about the role of governments in making economic policy and regulating businesses.
Block 6 introduces you to the subject of business ethics. Businesses regularly face difficult ethical challenges, such as whether to use sweatshops to produce more cheaply or how to balance environmental concerns with the desire for growth. In this block you will explore some ethical theories that can help you to think through these issues.
Block 7 concludes the module with a look at the global context in which businesses operate. No matter how small a business may be, it will be influenced by globalisation. You will learn about what globalisation actually means, what drives it and how it impacts upon businesses. The block concludes with a look at some of the key challenges posed by globalisation.
Taken together this module offers a broad and engaging introduction to the fundamentals of business and management in its global context.