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Managing in the digital economy

This module is only available to students holding Certificates of Achievement from all four of the Open University MOOCs in the FutureLearn Digital Economy program. Your knowledge, understanding and skills from the MOOCs will be supplemented by learning materials supporting critical thinking, reflection and study skills appropriate to masters level assessment. You will have access to ‘light touch’ advice from a learning advisor, but please be aware that (as with the MOOCs you bring to the module as prior learning) you need to be a proactive learner to benefit from the materials and activities supplied (peer-review, case studies, readings and online discussion). Activities and assessment address your own professional situation, culminating in an extended written assignment integrating your prior MOOC learning in the context of challenges posed by technological change.

Vocational relevance

Subject to entry criteria and progression regulations, this module can be counted as an elective module worth 15 credits within The Open University’s flexible MBA, a highly respected qualification which can accelerate your progression into senior management, as well as bringing improvements to your organisation. Managing in the digital economy (BXM871) can be counted as one of the elective modules undertaken at Stage 2 of the qualification if you have successfully completed either MBA stage 1: management: perspectives and practice (B716) or the fast-track version of this module MBA stage 1: management: perspectives and practice (BXFT716). It can also count as credit independent of the MBA qualification; credit which may be transferred to other qualifications offered by The Open University and other institutions depending on the relevant regulations in force about credit transfer in each case.


BXM871 is an optional module in our:

Excluded combinations

Sometimes you will not be able to count a module towards a qualification if you have already taken another module with similar content. To check any excluded combinations relating to this module, visit our excluded combination finder or check with an adviser before registering.


Module code


  • Credits measure the student workload required for the successful completion of a module or qualification.
  • One credit represents about 10 hours of study over the duration of the course.
  • You are awarded credits after you have successfully completed a module.
  • For example, if you study a 60-credit module and successfully pass it, you will be awarded 60 credits.
Study level
To enable you to make international comparisons, the information provided shows how OU postgraduate modules correspond to the Framework for Higher Education Qualifications in England, Northern Ireland and Wales (FHEQ).
OU Postgraduate
Study method
Distance learning
Find out more in Why the OU?
Module cost
See Module registration
Entry requirements

Find out more about entry requirements.

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What you will study

The module is organised into 13 weeks of study featuring a variety of learning opportunities (readings, scenarios, discussion and peer review activities).

You'll start with an overview of the module, allowing you to understand the nature of assessment at masters level so you can begin to develop the skills of evaluation of your own and others’ work.

The third week addresses the theme of the end-of-module assessment (EMA) as you choose a focus that is relevant to your own professional context and provide justification in a 500-word piece. 

The next three weeks consolidate prior learning through applying concepts from operations, marketing and finance to a case study reflecting  on contemporary business and management challenges.

The second half of the module begins with a peer review exercise. Using the Moodle Workshop Tool you'll write and submit a draft part-assessment to peer review (as well as receiving other students’ drafts to review yourself). The exercise includes activities to help you give and receive useful feedback and appreciate its role in learning and assessment.

The last three weeks of the module are almost entirely student-directed and focus on researching, writing and submitting the EMA.

You will learn

  • How organisations integrate different management functions in the context of technological change;
  • Critical and analytical cognitive skills
  • Key skills in data interpretation and sharing, online communication, self-awareness and self-management, and working with others.
  • Ethical sensitivity and reflective skills

Teaching and assessment

Support from your tutor

There is no tutorial support on this module. Instead you will have access to a learning advisor providing ‘light touch’ advice and guidance. You will contact your learning advisor by email, and can expect a response within 24 hours.

Contact us if you want to know more about study with The Open University before you register.


The assessment details for this module can be found in the facts box above.

You must use the online eTMA system to submit your end of module assessment (EMA).

Course work includes

3 Interactive computer-marked assignments (CMAs)
End-of-module assessment
No residential school

Future availability

Managing in the digital economy starts twice a year – in January and July. This page describes the module that will start in July 2019 and January 2020. We expect it to start for the last time in July 2020.


As a student of The Open University, you should be aware of the content of the academic regulations which are available on our Student Policies and Regulations website.

    Entry requirements

    Registration for this module requires that you hold all four Certificates of Achievement from the four FutureLearn MOOCs in the Digital Economy program (Effective Supply Chain Management, Success through Market Segmentation, Selling through Customer Insight, and Finance for Business Growth). You will be asked to provide proof of this via email once you have registered on the module. Find out more about the Digital Economy program.

    If you wish to study this module as part of an OU qualification, you will need to make sure that you meet the entry requirements for that qualification.  If you begin an OU qualification with this module, please note that the compulsory module MBA stage 1: management: perspectives and practice  (B716) or the fast-track version of this module MBA stage 1: management: perspectives and practice (BXFT716) must be your next choice. See the Qualifications section for more details.

    The module requires 102 hours of study over three months in addition to the 48 hours of MOOCs study. 

    Please note that the learning design of the module does not include tutorial support. You will have access to ‘light touch’ advice from a learning advisor, but please be aware that (as with the MOOCs you bring to the module as prior learning) you need to be a proactive learner to benefit from the materials and activities supplied (peer-review, case studies, readings and online discussion).

    Your spoken and written English must be of an adequate standard for postgraduate study. If English is not your first language, we recommend that you will need a minimum score of 6.5 under the International English Language Testing System (IELTS). Please see their website for details.

    If you have any doubt about the suitability of the module, please speak to an adviser.


    Start End England fee Register
    06 Jul 2019 Oct 2019 £525.00

    Registration closes 13/06/19 (places subject to availability)

    04 Jan 2020 Apr 2020 £540.00

    Registration closes 06/12/19 (places subject to availability)

    04 Jul 2020 Oct 2020 £540.00

    Registration opens on 06/01/20

    This module is expected to start for the last time in July 2020.

    Future availability

    Managing in the digital economy starts twice a year – in January and July. This page describes the module that will start in July 2019 and January 2020. We expect it to start for the last time in July 2020.

    Additional costs

    Study costs

    There may be extra costs on top of the tuition fee, such as a laptop, travel to tutorials, set books and internet access.

    Study materials

    What's included

    A variety of resources are presented in the module website. These include: audio-visual material, published articles, case studies, interactive Computer Marked Assignments, Moodle tools, and access to The Open University library.

    Computing requirements

    A computing device with a browser and broadband internet access is required for this module. Any modern browser will be suitable for most computer activities. Functionality may be limited on mobile devices.

    Any additional software will be provided, or is generally freely available. However, some activities may have more specific requirements. For this reason, you will need to be able to install and run additional software on a device that meets the requirements below.

    A desktop or laptop computer with one of the following:

    • Windows 7 or higher
    • Mac OS 10.7 or higher
    • a modern Linux version

    The screen of the device must have a resolution of at least 1024 pixels horizontally and 768 pixels vertically.

    To join in the spoken conversation in our online rooms we recommend a headset (headphones or earphones with an integrated microphone).

    Our Skills for OU study website has further information including computing skills for study, computer security, acquiring a computer and Microsoft software offers for students.

    If you have a disability

    Written transcripts of any audio components and Adobe Portable Document Format (PDF) versions of printed material are available. Some Adobe PDF components may not be available or fully accessible using a screen reader. Other alternative formats of the module materials may be available in the future.

    If you have particular study requirements please tell us as soon as possible, as some of our support services may take several weeks to arrange. Visit our Disability support website to find more about what we offer.