This event will be facilitated by OU Business School MBA graduate, Catalin Faina, Global Program Manager.
The workshop will look at how obsolescence becomes a constant of today´s consumerism. Companies which are threatened by extinction must embrace innovation more than ever in the past. Copper cables will be substituted by fibre optics, blue-rays by online streaming, online banking by digital currency, ownership of assets by renting, churches by social media, taxis by self-flying air taxis...
How to manage innovation in an environment where standards and procedures have been setting the rules of the game? How to stay profitable if current customers no longer want your product? Investors become sceptical, employees fear the loss of their jobs, customers are attracted by trendier substitutes.
The messages of this engaging and thought-provoking workshop are:
- diversify by redefining your business: focus on distinctive capabilities rather than existing products and customers, diversify into unrelated markets
- copy from nature: learn from shapes that nature has optimised over millions of years, apply these ideal forms in new products
- the human approach: care for your community - as a leader, as a company and as a society - it pays off in the long run
All topics are closely linked with MBA course concepts, so new and prospective students will experience real life applications of the programme.
To register please contact Sabina Sage.
Participation is free of charge
If you would to learn more about our MBA, MSc HR or MSc Finance you can book a 1 to 1 talk with our representative Sarah Shaw between 16:30 and 18:00. Contact Sabina Sage.
We hope you will join us!
The Open University Business School Representation in Southern Germany
T: +43 660 121 1819
Visit the Open University Business School website.